Dynamic, attractive and sophisticated: this is how Pietro Brunelli sees pregnant women today. So the new range of maternity clothes, launched at the last Milan Fashion Week, is called "Pietro Brunelli Maternity Appeal". It is a real celebration of femininity: all the celebrated qualities of ‘Made in Italy’, like the quality of tailoring, the styling and the choice of cloths. The collection is very versatile too: not only does every garment adapt perfectly to a changing body - it can still be worn after pregnancy too.

On the catwalk: the new Brunelli brand Maternity Appeal MAGAZINEDedicated exclusively to future mothers, Pietro Brunelli’s new boutique provides a space where women can enjoy motherhood, rediscover and celebrate their femininity and appreciate the way they look. Maternity Appeal is the first maternity collection to be presented at Milano Moda Donna. This underlines a new sensitivity to this most delicate of sector of the market. The range takes a woman by the hand as she takes bold steps, with a new awareness, at this special time in her life. It wraps her in materials that are not only precious and flowing, but high-tech too, comfortable and elastic. The designs have inserts, overlaps and cuts that emphasise shapes as they evolve, brightening from black through pink to red. Good cutting fits perfectly around bodies that have nothing to hide, in designs for women who have no intention of giving up on elegance because they don’t need to.

During Milan’s Fashion Week for women Pietro Brunelli Maternity Appeal launched the autumn/winter 2006/07 collection. Pietro Brunelli presented clothes for the woman who is dynamic, attractive and who loves to toy with small details and particulars. Seductive laces, fur collars and chiffon curls, velvets, embroidery, ribbons and passamanerie. Cyclamen colours refresh blacks, greens and browns. Animalier cloths and prints, soft and delicate silks are accentuated by glittering crystals and the application of pearls. Jeans are accompanied by boots and belts studded with gems and crystals.

At last, it’s evening. You may have to put away that tight, little black dress – but why abandon the elegance that goes with it? Pietro Brunelli’s new Maternity Appeal line shows you can flaunt shoulders and dècolletè without going over the top.

Pietro Brunelli has dreamed up, created and launched a new brand for women in pregnancy. To appreciate what it is to be a mother, to celebrate her look, her body, and the beauty of an expectant mother: this is the challenge met by "Pietro Brunelli Maternity Appeal". Pietro Brunelli dresses chic mums, offering them style and quality even during pregnancy. They are dynamic, attractive and ready for anything: they feel more than ever like women; at work, on grand evenings out, at home – all thanks to clothes that celebrate motherhood in a modern and sensual way.

The opening of the flagship Pietro Brunelli Maternity Appeal store: in the heart of Brera, here is a space where expectant mothers can find collections that are elegant and refined, suitable both for everyday wear and for special occasions; clothes that celebrate femininity with overlaps, inserts and slashes, in a choice of precious natural cloths, like silk and cashmere.

Pietro Brunelli jeans: imaginative, perfect, stretchy, stonewashed and super-fashionable. Keep to your usual size for a ‘glam’ look and a perfect figure. You won’t even know you are pregnant! Pockets studded with swarovsky crystals will drive you crazy. Don’t miss them!

The fantastic Italian designer Pietro Brunelli, already a must-have among celebrities, has stunned everyone with his new Spring/Summer Collection 2006. The style is classical and Mediterranean with vibrant colours and lots of prints. The cloths, pleated silks, layers of chiffon will make every pregnant woman feel like a princess!